PROGRAM OVERVIEW:

Creating a winning digital marketing strategy can be a tricky thing to achieve, and it’s especially hard to know where to start. Arm yourself with the essential principles and practices of marketing in the digital economy by learning how to market your products and services using Digital Marketing Strategies.

TRAINING OUTLINES:

• Introduction to Digital Marketing
• Developing Client Personas
• Understanding the Sales Cycle
• Developing the Mailing List
• The Digital Sales Funnel
• Developing Digital Marketing Assets
• Digital Marketing Tools and Tactics
• Online Advertising
• Approaches and Principles
• Social Advertising and Social Targeting
• Attracting and Retaining Visitors

LEARNING OUTCOMES:

• Understand in a broad view what are comprises in digital marketing.
• Get to know the process and concepts of some digital marketing components.
• Have an overview of what will be needed for your business to move on in digital marketing.
• Understand the core functions & principles of digital marketing.
• Successful Social media and digital marketing techniques.
• Real-world application of digital marketing and ecommerce methods.
• How to market yourself and your products more effectively and efficiently.